The Scott Meyer YouTube channel primarily focuses on digital literacy and its application in the business and marketing world. The channel's content revolves around topics such as social media navigation, digital marketing strategies, online and offline marketing ROI measurement, mobile and content marketing for auto dealers, and creating a digital home base for businesses. The channel also features webinars, tutorials, and interviews with industry experts, providing education and inspiration on effectively using technology for business growth. The channel's specialization lies in providing digital marketing and technology-related insights, particularly tailored to auto dealers and businesses looking to enhance their online presence. The videos cover a wide range of topics, including social media navigation, marketing tune-ups, SEO, paid-owned-earned media, email marketing optimization, and utilizing Facebook Graph Search for marketing purposes. The types of videos produced by the channel include tutorials, webinars, marketing tune-up trailers, and interviews with industry professionals. The content is educational, informative, and geared towards helping businesses and marketers leverage digital tools and platforms effectively. The target audience for this channel appears to be professionals in the marketing, advertising, and business development fields, particularly those working in the automotive industry. Small business owners and entrepreneurs seeking to improve their digital marketing skills and understanding of technology for business growth may also find the content valuable. In summary, the Scott Meyer YouTube channel is dedicated to providing digital literacy and marketing insights, with a focus on helping businesses, particularly auto dealers, effectively utilize technology and digital media for customer engagement and business growth. The channel's audience consists of marketing professionals, business owners, and entrepreneurs looking to enhance their digital marketing skills and strategies. The videos primarily consist of tutorials, webinars, and interviews, offering valuable education and inspiration for leveraging technology in the business world.