The LYFE Marketing YouTube channel primarily focuses on providing marketing tips, strategies, and tutorials for small businesses. The channel covers a wide range of topics related to social media marketing, including Instagram, Facebook, Google Ads, and graphic design. The videos offer insights into creating effective social media content, utilizing various marketing tools, and understanding the latest updates and trends on different platforms. The channel's content is geared towards small business owners, entrepreneurs, and individuals looking to improve their social media marketing skills. The videos aim to help this audience effectively market their products or services, increase their online presence, and ultimately grow their businesses. The types of videos produced by LYFE Marketing include tutorials, tips and tricks, updates on social media platforms, and insights into marketing strategies. The channel also provides guides for beginners, such as "Facebook Subscriptions FOR BEGINNERS [Full Guide]" and "How To Market A Brand New Facebook Page From Scratch." Overall, the LYFE Marketing YouTube channel serves as a valuable resource for small business owners and marketers, offering practical advice and strategies to enhance their social media marketing efforts and achieve business growth.