The Nick Boardman YouTube channel primarily focuses on providing tutorials and training content related to various CRM (Customer Relationship Management) systems and project management tools. The channel's content revolves around platforms such as Salesforce, Monday.com, Dynamics 365, Trello, and Asana. The videos cover a wide range of topics, including creating custom fields, integrating different platforms, managing cases, explaining sales processes, utilizing automation, creating reports, and understanding the differences between various features within CRM systems. The overarching theme of the channel's content is centered on educating viewers about the functionalities and best practices of CRM systems and project management tools. The channel's specialization lies in providing in-depth tutorials and training for individuals and businesses looking to optimize their use of these platforms. The primary types of videos produced on the channel are tutorials, training sessions, and full tutorials that offer step-by-step guidance on using specific features or functionalities within CRM systems and project management tools. The target audience for this channel appears to be professionals, business owners, and individuals seeking to enhance their knowledge and skills in utilizing CRM systems and project management tools effectively. The content is tailored to those who are either new to these platforms or looking to deepen their understanding of their capabilities. In summary, the Nick Boardman YouTube channel caters to a niche audience interested in learning about CRM systems and project management tools, offering comprehensive tutorials and training content to help viewers optimize their use of these platforms. The channel's videos primarily focus on providing step-by-step guidance and best practices for utilizing various features within the mentioned systems, making it a valuable resource for individuals and businesses seeking to improve their proficiency in these tools.